Assistant Manager - Email Marketing

 

The Role

You’ll work to identifying the right target audience and grow our email list.
You’ll be responsible for designing and implementing direct email marketing campaigns.
You’ll need to carry out quality checks on emails, proofreading them for clarity, grammar, and spelling.
You’ll ensure that all email templates are mobile-friendly.
You’ll research and suggest ways to upgrade our email templates through graphics, personalization, and other advanced features.
You’ll analyze our campaign performance and suggest improvements.
You’ll report on KPIs, including the sales revenue generated from email marketing efforts.
You’ll ensure that emails follow industry best practices.

 

This is You!

You have 3-5 years of email marketing experience from industry-leading E-commerce businesses.
You must have an excellent command of English.
You have a proven track record of driving, achieving and exceeding revenue goals through well-defined email marketing strategies and quality execution.
You’ve mastered best practices in the email marketing industry and can clearly demonstrate this.
You’re an expert on SilverPop, Responsys or other leading email marketing platforms and can leverage their features for optimal performance.
Your knowledge of UI/UX principles is sound and you care deeply about well-designed email marketing experiences, well-written and well-structured.
You understand that the customer is at the heart of everything and you double-check that all emails are designed with the customer experience in mind.
You’re a whiz at HTML, CSS and JavaScript and know the ins-and-outs of responsive and adaptive design.
You’re great at using Adobe Photoshop and Illustrator whenever needed.
You’re an expert at planning and forecasting marketing spends.
You understand the fundamentals of finance well and are focused on maximizing marketing performance while keeping spends and costs to a minimum.
You’re an analytical thinker and have excellent communication skills.
You’re well-organized and maintain clean accounts for the tools that you use.
You’re always up-to-date on the latest trends and news in the email marketing industry and follow all the right blogs and gurus.
You’re confident in presenting your progress, challenges, and projections in regular status update meetings. 

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